Century of the Self

Originally released in 2002, Adam Curtis’s “Century of the Self” was a four-part series on the BBC that examined how Sigmund Freud’s theories of human psychology have been employed (and refined) by the rich and powerful to control the dangerous impulses of the masses. Much of this dazzlingly entertaining yarn focuses on Freud’s nephew Edward Bernays, the “father of public relations” and one of the earliest political consultants to apply advertising principles to elections and governance. Anna Freud, Wilhelm Reich, and other titans of 20th Century mind-manipulators make cameos. Throughout, Curtis makes a convincing case that our current state of hyper-narcissism and egocentrism is anything but an accident. Century-of-Self

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