Tagged: marketing

An Opinion You Can Trust

The most irksome problem with the Blogosphere is that everybody is a critic, which is cool for everybody but troubling for everybody else. Without institutional authority — a newspaper, a university, a trade group — to certify who should be listened to and respected and who should be dismissed and neglected, discerning the wheat from...

Mistaking Commercial Popularity With Artistic Achievement

Not long ago a couple of friends invited us to watch a concert DVD of one of their favorite performers, a woman named Beyonce Knowles. One of our friends, a musician, said that although most fans admire Ms. Knowles for her pretty face, powerful singing voice, and shapely ass, the really impressive thing about her is...

Screaming the Loudest

The benefit of teaching young people that the world is a meritocracy is that this enduring myth encourages people to try their best. As long as they believe that the cream eventually rises to the top, they’ll continue to toil diligently, confident that there’s a demonstrable correlation between dedicated effort and eventual reward. Once the...