Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Hope RekindledThis past week has given us more hope for our diseased republic than any other time in 50+ years of paying attention. Observing and participating in a long-overdue peaceful uprising, occupying the streets, feeling the righteous energy of people of all ages, colors, faiths, and wealth (or lack thereof), has…
Does righteousness have a sound? Can good intentions be heard in the language of music? Saxophonist/composer Dan Blake’s new recording, Da Fe, attempts an aural answer to those questions, and the results are convincing. A Buddhist, social justice warrior, and former member of the Esperanza Spalding band, Blake’s values are deeply humanist and compassionate; on the...
