Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Hope RekindledThis past week has given us more hope for our diseased republic than any other time in 50+ years of paying attention. Observing and participating in a long-overdue peaceful uprising, occupying the streets, feeling the righteous energy of people of all ages, colors, faiths, and wealth (or lack thereof), has…
The cinematic thriller “Last Moment of Clarity,” written and directed by James and Colin Krisel in their major film debut, is a melange of Hitchcockian plot devices — “Vertigo,” particularly — assembled with assured artfulness and narrative control. We’re given what seems like a set of facts — a hapless fellow (Zach Avery, nicely understated)...
