Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Hope RekindledThis past week has given us more hope for our diseased republic than any other time in 50+ years of paying attention. Observing and participating in a long-overdue peaceful uprising, occupying the streets, feeling the righteous energy of people of all ages, colors, faiths, and wealth (or lack thereof), has…
The righteous social justice publisher, Wising Up Press, from Decatur, Georgia, has released their latest anthology, this one simply called Goodness. Several dozen writers grapple with the concept, sharing poems, short stories, essays, and many affecting memoirs, all manifesting a sense, a feeling, of something we all recognize and yearn for but often cannot define....
