Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Hope RekindledThis past week has given us more hope for our diseased republic than any other time in 50+ years of paying attention. Observing and participating in a long-overdue peaceful uprising, occupying the streets, feeling the righteous energy of people of all ages, colors, faiths, and wealth (or lack thereof), has…
The prolific pianist-keyboardist-musician Craig Taborn has bequeathed to the world a fascinating (and addictive) conceptual recording called “60 x Sixty.” (It’s technically a Pyroclastic Records release, but free to experience and enjoy.) Comprised of sixty compositions, each one minute in duration, the suite of sounds rotates and shuffles with each play, updating periodically with new...
