Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Anyone who lives in or visits Los Angeles can see we have a humanitarian crisis on our hands. More than 60,000 people are without homes, and the numbers grow every month. The allegedly booming economy has trickled up to the rich; meanwhile many working people experience the ravages of downward mobility. Priced out of increasingly expensive apartments, more and more folks live out of their car. And when that gets towed or broken into or…
Writer, poet, artist, improviser, lyricist, former television personality, and generally decent person.
We regret that the sensationally smart, funny, and illuminating feature film Bodied has a title that offers little clue to what the film’s about. Namely: battle rap. This sub-culture of popular culture is both fascinating and ripe for satire, and the brain trust behind the movie — producer Eminem, writer Alex Larsen and director Joseph Kahn...
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