Take water. Add salt or sugar.
Give water product a name that sound nutritious or refreshing.
Acquire celebrity endorsement.
Advertise heavily, imbuing sugar-water with perceived value and prestige.
Sell at handsome profit.
Hope RekindledThis past week has given us more hope for our diseased republic than any other time in 50+ years of paying attention. Observing and participating in a long-overdue peaceful uprising, occupying the streets, feeling the righteous energy of people of all ages, colors, faiths, and wealth (or lack thereof), has…
The timing of Aaron Sorkin’s new historical drama, “The Trial of the Chicago 7,” couldn’t be better — or more poignant. After a summer in which millions of American’s discovered the reality of police brutality, the profound corruption of the authorities who control the uniformed thugs, and the shocking disrespect powerful men have toward the...
