Take water. Add salt or sugar. Give water product a name that sound nutritious or refreshing. Acquire celebrity endorsement. Advertise heavily, imbuing sugar-water with perceived value and prestige. Sell at handsome profit.
Since I don’t wear a watch, I can’t say with any certainty that one brand is better than another. (I don’t wear any jewelry, especially the kind that would remind me on a constant basis that I’m creeping inexorably toward death.) So if I’m completely out of line here, forgive me. It seems to me,...
An Open Letter to Councilmember Hugo Soto-MartinezDear Councilmember Soto-Martinez,
The man you replaced, Mitch O’Farrell, was perceived by many as a cynical politician who placed the desires of wealthy real-estate developers over the concerns of the people he was supposed to represent. Sensitive to any perception of impropriety, you’ve made it a point to not accept…
For more than forty years one of our favorite writers, Detroit-based Peter Werbe, has been publishing provocative essays about capitalism, technology, religion, politics, and popular culture in the anarchist journal The Fifth Estate, where he’s long been an indispensable member of the editorial collective. Some of his best work is now organized in a compulsively readable...
