Tagged: celebrity endorsement

How To Make Millions of Dollars

Take water. Add salt or sugar. Give water product a name that sound nutritious or refreshing. Acquire celebrity endorsement. Advertise heavily, imbuing sugar-water with perceived value and prestige. Sell at handsome profit.


Since I don’t wear a watch, I can’t say with any certainty that one brand is better than another. (I don’t wear any jewelry, especially the kind that would remind me on a constant basis that I’m creeping inexorably toward death.) So if I’m completely out of line here, forgive me. It seems to me,...